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Chapter 20

What Goals Really Do

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Today's Empowering Quote
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"Goals give you more than a reason to get up in the morning; they are an incentive to keep you going all day.  Goals tend to tap the deeper resources and draw the best out of life."
- Harvey Mackay

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Today's Empowering Question
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What have I done for the last hour?  What do I plan on doing this next hour?  Why?

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Today's Fast Session
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My dad used to tell me stories about the day every year that the auto manufacturers introduced their new line of cars and trucks.

That day, people would flock to the dealerships.  It looked like the county fair at the local car lots.  Dealers sold more cars that day than the whole month before.

There wasn't anything like that excitement, I've been told.

Today, new models hardly get noticed.  At least not the way they used to.

Why?

Because there is so much more trying to grab our attention today.

Because billions of dollars have been spent by companies in all the world's industries studying what makes us buy or not buy things.  Learning how to target us more effectively.

I mean, at every turn everything we could ever want, as a consumer, is being promoted to us... "Get me!"  "All your friends have me."  "You deserve to have me now!"

The marketing noise is deafening.

And it works.  It makes us want what's being sold... right now.

In fact, it makes us want to have EVERYTHING now.

"Why does THAT person get to have that car, those clothes, that girl friend, that job, that grade, those sneakers when I'm stuck with less."

"I deserve to have it now."

"Let's steal that money, that bottle, that shirt, that car, his girl friend."

"Life's not fair."

Yeah, life's not always fair.  But that's life.

Oh, I know, life's too short to work so hard to be thin, to be financially secure, to follow rules, to get good grades, to...

Too often, depression and anxiety is a result of false expectations of what life "should" be.

Did you ever hear of the saying, "If you always do what you've always done, you'll always get what you've always gotten?"

So my dear, dear friend, in the areas of life that you want to change, you need concrete goals or you'll always get the usual crap.

Look at today's quote again.

Gives me chills.

Did you ever meet anyone who lost 50 pounds or more unless they had the goal to do so?

No goal... no achievement.

How about building a multi-million dollar company without some clear daily and long-term goals?

Does anyone get straight A's without the goal to do so first?

Let me be as clear about this as I can be...You can get along, get some halfway decent grades, maybe rise up in your company just by showing up, get married, have kids and have a fairly average life without clear goals.

I mean, if you're typical you've gotten where you are now without setting and achieving any REALLY challenging benchmarks for yourself in any area of life.  If you're typical and honest with yourself, you'll likely agree.

And while this discussion isn't meant to be the final word on goals, I think you can see now that committing to a clearly defined goal is critical to getting what you really want.

Especially with all of life's distractions, and the constant pressures to believe that our successes must happen NOW.

Look at today's quote again now.

Want energy?  Set some goals in any area of life you want.

And this time, commit to it like you've never committed to anything before.

This process will give you such a charge it will astound you.

Truly depressed?  Then set a really challenging goal and work like you've never worked for anything else before.

Make reaching this goal the most important thing.

And I know this sounds too simple.

Look, life isn't as complicated as it feels sometime.

My life sucked in every way until I was nearly 25 years old.

I got fired from a lot of minimum wage jobs and had to live in a 9 year old van as a result.

And it didn't turn around until I got super focused on one thing... keeping a job.  When I focused on that almost exclusively, suddenly I started to get really good at it.

I didn't get fired either.

Well, many huge goals later, and my web site is the biggest of its kind in the world.  More big goals and 'Your Day To Win' is the biggest ezine of it's kind.  And there are many other incredible things going on here that will ultimately change millions of people's lives.

And none of them would have ever come about without a committed focus to mastering one thing, then mastering another one thing, then...

Now, that does lead to some imbalance at times.

But in all honesty, the most successful, wealthy, well known and yes, happiest people who ever lived totally mastered just a few things.  That mastery in just a few areas of life gave them freedoms and joy that few people will ever know.

Why?

Because few people want to work hard enough to master anything.

Most don't understand the implications of earning what they get.

Most don't understand, until it's often too late, that things that come too easy or that were dishonestly gained never stay around long.

What?  You thought your bad luck was just bad luck?

Not bad luck.  Bad beliefs.  Bad actions.

And it doesn't matter how big the gains are...

90% of all million+ dollar lottery winners blow it all very quickly and spend the rest of their lives bitter and with nothing...

But not you.

You're going to set a big goal right now, take concrete steps toward reaching it and make decisions that will support you on your path to success.

And this will all start to make sense.

Don't read this and forget about it.  Do something now or your chance will be lost.

All right!  There's hope for you!

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Today's Winning Beliefs
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-- My goals are increasing my passion for life
-- I feel exhilarated by my goals
-- I am growing by leaps and bounds today
-- I'm truly happy to be alive
-- I can get through any hardship, no matter what it is
-- My skills and confidence are growing today

 

 

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